Faculty of Medical & Allied Health Sciences 08234-200433 / 436 / 242
Faculty of Medical & Allied Health Sciences 08234-200433 / 436 / 242
11
Aug

Week-long Health Awareness Campaign – World Breastfeeding Week 2026

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Adichunchanagiri Institute of Medical Sciences > Departments (AIMS) > Dept. of Pediatrics > Week-long Health Awareness Campaign – World Breastfeeding Week 2026

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Faculty Contribution

 The Department of Paediatrics, Adichunchanagiri Institute of Medical Sciences (AIMS), BG Nagara, organized and led a week-long World Breastfeeding Week 2026 awareness campaign. The faculty members of the Department, along with postgraduate students, actively conducted breastfeeding awareness talks, counselling sessions and community outreach activities across AIMS Hospital and rural health centres, ensuring the successful implementation of the campaign at multiple centres across the region.

 

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Organizing Department/Institution/Committee/Others

 Department of Paediatrics, Adichunchanagiri Institute of Medical Sciences (AIMS), BG Nagara – 571 448, under the aegis of Sri Adichunchanagiri Shikshana Trust (R).

 

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Type of Event

 Week-long Health Awareness Campaign – World Breastfeeding Week 2026 (Awareness talks, counselling and community outreach).
4 Level of Event Institutional and Community Level Public Health Awareness Programme.
5 Collaboration/Accreditation of any Conducted across AIMS Hospital, Primary Health Centres (PHCs), Community Health Centres (CHCs) and community healthcare facilities, in collaboration with participating healthcare staff, under the divine blessings of Bhairavaikya Paramapoojya Jagadguru Padmabhushana Sri Sri Sri Dr. Balagangadharanatha Mahaswamiji and Paramapoojya Jagadguru Sri Sri Sri Dr. Nirmalanandanatha Mahaswamiji, President, Sri Adichunchanagiri Shikshana Trust.
6 Date/s and Duration 1st August 2026 to 7th August 2026 – World Breastfeeding Week 2026 (week-long campaign).
7 Venue AIMS Hospital, BG Nagara, along with Primary Health Centres (PHCs), Community Health Centres (CHCs) and community healthcare facilities in the region.
8 Details of delegates/target audience Antenatal and postnatal mothers, families, healthcare workers and the general public.
9 Total Number of delegates/audience attended A large number of antenatal and postnatal mothers, families, healthcare workers and members of the public across multiple centres over the week.
10 Objective/s of the Event ● Celebrate World Breastfeeding Week 2026 in line with the global theme “Breastfeeding for a Sustainable Start in Life: Strengthen What Works.”
● Create awareness among antenatal and postnatal mothers about the importance of breastfeeding.
● Promote exclusive breastfeeding, early initiation and continued breastfeeding practices.
● Provide counselling and support to mothers and families through community outreach.
● Strengthen maternal and child health practices across the region.
11 Brief Report of the Event (in about 200 words) The Department of Paediatrics, Adichunchanagiri Institute of Medical Sciences (AIMS), BG Nagara, successfully organized a week-long World Breastfeeding Week 2026 awareness campaign from 1st August to 7th August 2026, in line with this year’s global theme, “Breastfeeding for a Sustainable Start in Life: Strengthen What Works.” The celebrations were conducted across AIMS Hospital, Primary Health Centres (PHCs), Community Health Centres (CHCs) and community healthcare facilities, reaching antenatal and postnatal mothers, families, healthcare workers and the general public through a series of educational and awareness activities. Throughout the week, the Department conducted breastfeeding awareness talks and counselling sessions, interactive discussions with antenatal and postnatal mothers, community outreach programmes at rural health centres, and breastfeeding promotion and support activities, with educational sessions emphasizing exclusive breastfeeding, early initiation and continued breastfeeding practices. The programme was led by the dedicated faculty members of the Department of Paediatrics, along with enthusiastic postgraduate students, whose active participation ensured its successful implementation at multiple centres across the region. The Department sincerely appreciates the support of the participating Community Health Centres, healthcare staff, and all mothers and families who contributed to making this campaign meaningful and impactful.
12 Feedback Analysis (Brief) The campaign received an overwhelmingly positive response from mothers, families and healthcare staff across the participating centres. The awareness talks and counselling sessions were widely appreciated for their clarity, warmth and practical relevance to maternal and child health, and the community outreach activities were regarded as valuable in strengthening breastfeeding practices at the grassroots level.
13 Outcome ● Enhanced awareness among mothers and families on exclusive breastfeeding, early initiation and continued breastfeeding.
● Strengthened maternal and child health practices across AIMS Hospital and community health centres.
● Fostered goodwill and collaboration between the Department of Paediatrics, AIMS, and participating Community Health Centres and healthcare staff.
● Enhanced the academic and community visibility of the Department of Paediatrics, AIMS.
● Aligned with Sustainable Development Goals: SDG 2 – Zero Hunger, SDG 3 – Good Health and Well-being, SDG 4 – Quality Education, SDG 5 – Gender Equality, and SDG 17 – Partnerships for the Goals.